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New brand identity and official launch of SMS Building Systems

09 May 2020


23 March 2017


SMS Schimmer 'Beyond Expectation' was a significant milestone for Schimmer Metal Standard. On 23rd March 2017, at the W Bangkok hotel, the launch event presented our modernised brand identity as well as officially launching a new section of the company: SMS Building Systems.


A warm and entertaining atmosphere greeted the more than 200 guests, which included architects, engineers and suppliers. A range of aluminium window and door solutions from SMS Building Systems and hardware from German brand ROTOI were prominently showcased. The products from both brands were developed using advanced technologies and manufactured to a high standard and are outstanding in their functionality, performance and aesthetic. Together, they provide an attractive alternative for designers and those looking for quality aluminium window and door solutions.


In addition to introducing the products of SMS Building Systems and Euro Profile, another highlight was having the renowned façade consultant Mr Charoenpong Suksawat participated in a talk on Façade Innovation, for which we were also honoured to have Mr Smith Obayawat, the principal of OBA (The Office of Bangkok Architects), as the distinguished moderator.